Original Ideas Statement

I have chosen to make a fashion and music magazine, based on the style of the 1960's. Although it will feature music, clothes and products from modern artists and brands, its design and music genre will be inspired by bands and magazine layouts from the time period.
 it will feature modern day singers/bands that are similar to bands of the 60's (from the rock/pop genre) and clothing products from stores like Topshop that sell vintage-style clothing, as well as specialist retro clothing retailers like Vivien of Holloway.
 The intended target audience are young people aged between 16-24 from and ABC1 background, with an interest in classic rock/pop music as well as modern but similar style artists. They enjoy listening to music, watching movies and using the internet, for social media sites as well as buying vintage clothing.
 I have chosen this type of magazine because I find the 1960s and interesting and exciting time in terms of music, fashion and culture. I like a lot of 60's bands (e.g. The Beatles, The Rolling Stones) and the fashion of the time and I wanted to use this for my magazine. I also wanted to make something different, so that's why I used scans of magazines from the time as inspiration for my layout and image style.